A good social media presence could lead to many great things for your company such as:

Increased Brand recognition                                                     Improved Brand Loyalty

More Opportunities to convert customers                           Decreased Marketing costs

Follow these 5 steps from Hootsuite to help you develop your social media strategy

1. Clarify your business’ social media goals
2. Audit your current social media status Ask questions like:
3. Develop your content strategy
4. Use analytics to track progress
5. Adjust your strategy as needed